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~isPartOf:"International journal of Indian culture and business management"
~person:"Khare, Arpita"
~subject:"Brand image"
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International journal of Indian culture and business management
International journal of business competition and growth : IJBCG
1
International journal of electronic marketing and retailing : IJEMR
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
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ECONIS (ZBW)
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita
;
Tripathi, Viveka Nand
- In:
International journal of Indian culture and business …
4
(
2011
)
6
,
pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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2
Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
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