//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Children"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effectiveness"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Children
Consumer behaviour
Advertising effects
10
Werbewirkung
10
advertising effectiveness
9
Advertising
8
Werbung
8
Konsumentenverhalten
4
Cultural identity
2
Internet marketing
2
Kulturelle Identität
2
Online-Marketing
2
Psychology of advertising
2
USA
2
United States
2
Werbepsychologie
2
Advertising effectiveness
1
Advertising planning
1
Brand
1
Brand image
1
Brand management
1
Canada
1
Cinema advertising
1
Comparison
1
Construal level theory
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural management
1
Experiment
1
Fernsehen
1
Fernsehprogramm
1
Fernsehwerbung
1
Film
1
Film industry
1
Filmwirtschaft
1
Gender
1
Geschlecht
1
Higher education institution
1
Hochschule
1
Hofstede's cultural dimensions
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Brechman, Jean Marie
1
Drumwright, Minette E.
1
Kim, Dong Hoo
1
Kim, Kacy K.
1
Purvis, Scott C.
1
Sung, Yongjun
1
Wilcox, Gary B.
1
Williams, Jerome D.
1
Yuan, Sheng
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
5
Australasian marketing journal
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European journal of marketing : EJM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Asia Pacific business
1
Journal of Consumer Policy
1
Journal of Islamic marketing : JIMA
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
2
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
3
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
4
Narrative, transportation and advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->