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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Search: "Legarreta Barrutia, Jośe María"
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Advertising effects
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Emotional branding
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Green marketing
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International journal of advertising : the quarterly review of marketing communications
European journal of marketing : EJM
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Public management review
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Bridging the gap between advertising academia and practice
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Climate policy
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Información comercial española : ICE : revista de economía
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
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