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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Virales Marketing
Consumer behaviour
478
Konsumentenverhalten
478
Advertising effects
166
Werbewirkung
166
Advertising
128
Werbung
128
Brand management
105
Markenführung
105
Brand image
83
Markenimage
83
Internet marketing
80
Online-Marketing
80
Brand
56
Markenartikel
56
Social Web
54
Social web
54
Emotion
40
Beziehungsmarketing
35
Relationship marketing
35
Viral marketing
34
Cognition
28
Experiment
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Kognition
28
Perception
26
Personality psychology
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Persönlichkeitspsychologie
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Wahrnehmung
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Theorie
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Theory
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Marketing management
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Marketingmanagement
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Luxury goods
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Luxusgüter
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Psychology of advertising
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Werbepsychologie
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Market research
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Saenger, Christina
2
Thomas, Veronica L.
2
Abulaiti, Gulimire
1
Ashworth, Laurence
1
Badenes-Rocha, Alberto
1
Bae, T. J.
1
Baghi, Ilaria
1
Barone, Michael J.
1
Bartels, Jos
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bosukonda, Narendra
1
Bright, Laura F.
1
Broersen, Chrissie
1
Cadario, Romain
1
Cao, Yang
1
Chang, Chingching
1
Chen, Jie
1
Choi, Jeonghye
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
D'Mello, Jason
1
Eastin, Matthew S.
1
Enkawa, Takao
1
Fan, Wenjian
1
Feit, Elea McDonnell
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Fowler, Kendra
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Frank, Björn
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Frennea, Carly
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Gill, Tripat
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Gvili, Yaniv
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Han, Jeong Yeob
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1
Han, Kyuhong
1
Hendriks, Sarah
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Cogent business & management
26
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
6
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
7
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
8
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
9
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
10
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
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