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~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"text mining"
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text mining
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2
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Customer integration
1
Firm value
1
Imitation strategy
1
Imitationsstrategie
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Innovation diffusion
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Internet marketing
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South Korea
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Tobin’s Q
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User-generated content
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Viral marketing
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Virales Marketing
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attractiveness
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firm value
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Choi, Jeonghye
1
Choi, Yonglim
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Kang, Moon Young
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Su, Qiuli
1
Wu, Jianan
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International journal of advertising : the review of marketing communications
IEEE transactions on engineering management : EM
10
Information systems research : ISR
6
International journal of business information systems : IJBIS
6
Journal of management information systems : JMIS
6
International journal of production research
5
Journal of risk and financial management : JRFM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Organizational research methods : ORM
5
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business analytics
4
Journal of hospitality marketing & management
4
International journal of consumer studies
3
International journal of services technology and management : IJSTM
3
Journal of information & knowledge management : JIKM
3
Journal of marketing research
3
Journal of service research
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Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Ruhr economic papers
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Technology analysis & strategic management
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Total quality management & business excellence
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Athens journal of business & economics : AJBE
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Borradores de economía
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Business strategy and the environment
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Businesses
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DoCMA working paper
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IMF working papers
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International journal of business environment : IJBE
2
International journal of electronic commerce : IJEC
2
International journal of enterprise network management : IJENM
2
International journal of intellectual property management : IJIPM
2
International journal of logistics : research and applications
2
International journal of technology management : IJTM
2
Journal of business economics and management
2
Journal of emerging technologies in Accounting
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
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Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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2
The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young
;
Choi, Yonglim
;
Choi, Jeonghye
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
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