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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Markenführung
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
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15
Markenartikel
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Psychology of advertising
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persuasion knowledge
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social media
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127
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Matthes, Jörg
5
Naderer, Brigitte
5
Yoon, Sukki
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Ko, Eunju
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Boerman, Sophie C.
2
Breves, Priska
2
Haley, Eric John
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Seunghyun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Pounders, Kathrynn
2
Schramm, Holger
2
Shin, Wonsun
2
Smit, Edith G.
2
Spielvogel, Ines
2
Stafford, Marla Royne
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Teng, Lefa
2
Wen, Taylor Jing
2
Yee, Andrew Z. H.
2
Amrehn, Jana
1
An, Donghwy
1
An, Soontae
1
Anglada-Tort, Manuel
1
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
142
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
66
Psychology & marketing
65
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
SpringerLink / Bücher
26
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of consumer marketing
16
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ECONIS (ZBW)
127
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
5
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
6
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
7
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
8
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
9
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
10
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
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