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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Online-Handel"
~subject:"Online-Marketing"
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Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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