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~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International review on public and non-profit marketing"
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Consumer behaviour
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Cause-Related Marketing
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Attitude toward brand
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Thomas, Sujo
5
Kureshi, Sonal
3
Yagnik, Arpan
2
Bhatt, Viral
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Bhatt, Vivek
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Jadeja, Ashwin
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Pandey, Sudhir
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Patel, Ritesh
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Shreevastava, Richa
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International journal of business and emerging markets : IJBEM
International journal of business information systems : IJBIS
International review on public and non-profit marketing
Working paper / Indian Institute of Management, Ahmedabad
5
IIMA Working Papers
4
Journal of nonprofit & public sector marketing
3
International journal of business competition and growth : IJBCG
2
International Journal of Retail & Distribution Management
1
International journal of Indian culture and business management
1
International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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Journal of marketing communications
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Journal of philanthropy and marketing
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Journal of retailing and consumer services
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Society and business review
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South Asian journal of management : SAJM
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ECONIS (ZBW)
5
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1
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
2
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
3
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
4
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
5
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
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