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~isPartOf:"International journal of business and systems research"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Entscheidung unter Risiko"
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Entscheidung unter Risiko
Acceptance intention
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Activity theory
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Attitude toward the brand extension
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Augmented reality
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Beziehungsmarketing
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Brand attachment
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Brand equity
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Brand extension
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Brand image
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Brand management
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Consumer behaviour
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Context facilitation
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Core competency
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Customer-brand relationships
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Decision under risk
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Kernkompetenz
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Konsumentenverhalten
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Markenführung
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Markenimage
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Markentransfer
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Outsourcing
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Pokémon GO
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Huang, Yi-Pei
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Lin, Ming-Ji James
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International journal of business and systems research
Journal of electronic commerce research : JECR
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The roles of task-environmental factors in outsourcing strategy : a combinative research
Lin, Ming-Ji James
;
Huang, Yi-Pei
- In:
International journal of business and systems research
2
(
2008
)
3
,
pp. 285-304
Persistent link: https://www.econbiz.de/10003779063
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