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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effectiveness
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International journal of consumer studies
Journal of business research : JBR
Journal of marketing communications
9
European Journal of Marketing
5
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
4
Australasian marketing journal
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International Journal of Pharmaceutical and Healthcare Marketing
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Journal of promotion management : JPM
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Marketing Intelligence & Planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Strategic Direction
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of marketing : EJM
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Journal of Consumer Marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of global marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Scientific Annals of Economics and Business
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Simon Business School working paper
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The journal of consumer marketing
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of Indian culture and business management
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International journal of electronic commerce : IJEC
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International journal of information systems and change management : IJISCM
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Asia Pacific business
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Journal of Islamic marketing : JIMA
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Journal of Research in Interactive Marketing
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Journal of business economics and management
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Journal of business ethics : JOBE
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1
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
4
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
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