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~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Consumer behaviour
1,047
Konsumentenverhalten
1,047
Brand management
96
Markenführung
96
Brand image
94
Markenimage
94
Food
70
Lebensmittel
70
Environmental consciousness
64
Umweltbewusstsein
64
Markenartikel
60
Beziehungsmarketing
58
Relationship marketing
58
Advertising effects
56
Werbewirkung
56
Emotion
53
Online retailing
52
Online-Handel
52
Social Web
50
Social web
50
Bibliometrics
49
Bibliometrie
49
USA
48
United States
48
Bekleidung
46
Clothing
46
Food consumption
44
Lebensmittelkonsum
44
Willingness to pay
43
Zahlungsbereitschaftsanalyse
43
Internet marketing
42
Online-Marketing
42
Nachhaltige Entwicklung
41
Sustainable development
41
Sustainability
40
consumer behaviour
40
Nachhaltigkeit
39
Perception
39
Private consumption
39
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40
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3
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60
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59
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59
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1
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English
60
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Abraham, Mathew
1
Aitken, Robert
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Baghi, Ilaria
1
Baltas, George
1
Bernard, John C.
1
Besharat, Ali
1
Bhanja, Nivedita
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Brandão, Amélia Maria Pinto da Cunha
1
Bucklin, Randolph E.
1
Casteran, Gauthier
1
Chakrabarti, Somnath
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
Cohen, Justin
1
Cole, Catherine
1
Deighton, John
1
Dens, Nathalie
1
Devezer, Berna
1
Dibb, Sally
1
Dommer, Sara Loughran
1
Drolet, Aimee
1
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Published in...
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International journal of consumer studies
Marketing letters : a journal of research in marketing
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
60
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
9
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
10
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
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