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~isPartOf:"International journal of consumer studies"
~isPartOf:"Trademarks, brands, and competitiveness"
~subject:"Brand image"
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International journal of consumer studies
Trademarks, brands, and competitiveness
Psychology & marketing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
6
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research
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International journal of product development : IJPD
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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AMS review : official publication of the Academy of Marketing Science
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Advances in International Marketing Ser.
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Agricultural and resource economics review : ARER
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Columbia Business School Research Paper
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Emerald insight
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European journal of innovation management : EJIM
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Handbook on brand and experience management
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International journal of advertising : the review of marketing communications
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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Cobranding product and nation : Danish modern furniture and Denmark in the United States, 1940 - 1970
Hansen, Per H.
- In:
Trademarks, brands, and competitiveness
,
(pp. 77-101)
.
2013
Persistent link: https://www.econbiz.de/10009758750
Saved in:
3
Cobranding product and nation : Danish modern furniture and Denmark in the United States, 1940 - 1970
Hansen, Per H.
- In:
Trademarks, brands, and competitiveness
,
(pp. 77-101)
.
2010
Persistent link: https://www.econbiz.de/10003972902
Saved in:
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