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~isPartOf:"International journal of consumer studies"
~subject:"Advertising"
~subject:"Fernsehwerbung"
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Advertising
Fernsehwerbung
Advertising effects
21
Werbewirkung
21
Consumer behaviour
16
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16
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16
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7
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International journal of consumer studies
International journal of advertising : the review of marketing communications
147
International journal of advertising : the quarterly review of marketing communications
135
Journal of advertising research
125
Journal of advertising : official publication of the American Academy of Advertising
124
Journal of marketing communications
117
Journal of business research : JBR
112
Journal of promotion management : JPM
59
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
43
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
38
European journal of marketing : EJM
37
Journal of retailing and consumer services
36
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
SpringerLink / Bücher
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Quantitative marketing and economics : QME
17
Journal of advertising
16
Journal of marketing research
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
NBER Working Paper
14
NBER working paper series
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ECONIS (ZBW)
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1
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
2
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
3
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
4
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang
;
Lin, Yanqing
;
Li, Hongxiu
;
Huo, Jiale
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
Saved in:
5
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
6
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
7
What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
8
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
9
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
10
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
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