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~isPartOf:"International journal of consumer studies"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Advertising effects
21
Werbewirkung
21
Advertising
16
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16
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16
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7
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International journal of consumer studies
Journal of business research : JBR
142
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
127
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
66
Psychology & marketing
65
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
SpringerLink / Bücher
26
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
International journal of sports marketing & sponsorship
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of consumer marketing
16
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ECONIS (ZBW)
17
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
5
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang
;
Lin, Yanqing
;
Li, Hongxiu
;
Huo, Jiale
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
Saved in:
6
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
7
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
8
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
9
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
10
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
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