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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~subject:"Kundenservice"
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Brand management
Kundenservice
Beziehungsmarketing
6
Consumer behaviour
6
Customer retention
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6
Relationship marketing
6
Kundenbindung
5
Customer loyalty
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Customer satisfaction
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Hotel industry
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Hotellerie
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International journal of contemporary hospitality management
SpringerLink / Bücher
14
Journal of retailing and consumer services
7
Springer eBook Collection / Business and Economics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Innovatives Markenmanagement
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft
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Gabler Research / Marken- und Produktmanagement
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International journal of economic research
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Journal of contemporary management : JMC
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Journal of international economic review
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Marken- und Produktmanagement
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Research
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Springer eBook Collection
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Strong brands, strong relationships
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The journal of brand management : an international journal
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Zukunft im Handel : Studien für die Praxis
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Advances in mergers and acquisitions
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Advertising and Consumer Psychology
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Australasian marketing journal
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Benchmarking : an international journal
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Brand management in emerging markets : theories and practice
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Social CRM : linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
2
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
3
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
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