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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
462
Konsumentenverhalten
462
Online retailing
93
Online-Handel
93
Brand management
74
Markenführung
74
Beziehungsmarketing
65
Brand image
64
Markenimage
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Internet marketing
62
Online-Marketing
62
E-commerce
52
Electronic Commerce
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Advertising effects
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Werbewirkung
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Social Web
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Social web
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Customer satisfaction
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Kundenzufriedenheit
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Brand
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Markenartikel
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Einzelhandel
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Retail trade
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Viral marketing
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Virales Marketing
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Emotion
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Dienstleistungsqualität
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Service quality
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Bajpai, Naval
2
Chen, Qimei
2
Das, Gopal
2
Doorn, Jenny van
2
Khare, Arpita
2
Aali, Abdulrahman Yousef al-
1
Acharyulu, G. V. R. K.
1
Ahuvia, Aaron
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Akrimi, Yosra
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Anh Chi Phan
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Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
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1
Bateman, Patrick J.
1
Batra, Rajeev
1
Becker, Jan U.
1
Belanche, Daniel
1
Bellis, Emanuel de
1
Bhardwaj, Preshth
1
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Biswas, Abhijit
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Blut, Markus
1
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1
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1
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1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Casteran, Gauthier
1
Castillo, Gricel
1
Chanongkorn Kuntonbutr
1
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International journal of electronic marketing and retailing : IJEMR
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Journal of hospitality marketing & management
72
Cogent business & management
71
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
65
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
7
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
8
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
9
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
10
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
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