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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Brand"
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Search: subject_exact:"Online-Werbung"
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Brand
Internet marketing
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Consumer behaviour
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Social Web
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Social web
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E-commerce
33
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Chen, Lihong
1
Cho, Yong Suk
1
Ersoy, Ayse Begum
1
Lee, Sang Yeal
1
Thanasi-Boçe, Marsela
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Topuz, Yusuf Volkan
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
37
The journal of product & brand management
22
The journal of brand management : an international journal
15
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
Business horizons
6
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of hospitality management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Asia Pacific journal of marketing and logistics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Cogent business & management
3
Critical explorations
3
European journal of marketing : EJM
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
2
EuroMed journal of business
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European journal of marketing
2
Future Business Journal
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ECONIS (ZBW)
5
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
3
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
4
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
5
Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal
;
Cho, Yong Suk
- In:
International journal of electronic marketing and …
3
(
2010
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
Saved in:
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