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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
909
Konsumentenverhalten
909
Gastronomie
258
Restaurant industry
258
Beziehungsmarketing
210
Relationship marketing
210
Dienstleistungsqualität
197
Service quality
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Customer satisfaction
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Hotel industry
195
Hotellerie
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Kundenzufriedenheit
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Internet marketing
132
Online-Marketing
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Jang, Soocheong
5
Jeong, EunHa
5
Mattila, Anna S.
3
Zhang, Lu
3
Zhang, Xingyi
3
Bijmolt, Tammo H. A.
2
Ghosh, Tathagata
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Kim, DongHee
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Liu, Qing
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Olson, Eric D.
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International journal of hospitality management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
51
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
7
The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
Saved in:
8
Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung
;
Baker, Melissa A.
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
Saved in:
9
Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers
Huo, Da
;
Lin, Michael S.
;
Zheng, Xiaoyun
;
Zhang, Lu
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013383280
Saved in:
10
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
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