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~isPartOf:"International journal of hospitality management"
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~subject:"Internet marketing"
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Internet marketing
Preismanagement
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International journal of hospitality management
Journal of retailing
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of industrial organization
10
Information systems research : ISR
9
Operations research
7
European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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Cowles Foundation Discussion Paper
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Journal of air transport management
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Journal of hospitality marketing & management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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CESifo working papers
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of contemporary hospitality management
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
3
Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
International journal of hospitality management
62
(
2017
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011702650
Saved in:
4
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
5
An empirical investigation of online gray markets
Zhao, Kexin
;
Zhao, Xia
;
Deng, Jing
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10011629479
Saved in:
6
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
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