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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
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Brand attitude
Brand management
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59
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International journal of hospitality management
The journal of consumer marketing
Journal of business research : JBR
19
The journal of product & brand management
12
Asia Pacific journal of marketing and logistics
8
Marketing intelligence & planning
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of air transport management
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Young consumers : insight and ideas for responsible marketers
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Ethics, social responsibility and sustainability in marketing
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European research on management and business economics
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International journal of public sector management
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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ECONIS (ZBW)
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1
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
2
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
3
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
4
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
5
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
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