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~isPartOf:"International journal of hospitality management"
~subject:"Brand management"
~subject:"Kundenservice"
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Brand management
Kundenservice
Beziehungsmarketing
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Customer satisfaction
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International journal of hospitality management
SpringerLink / Bücher
14
Journal of retailing and consumer services
7
Springer eBook Collection / Business and Economics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Innovatives Markenmanagement
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International journal of contemporary hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Research
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Strong brands, strong relationships
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The journal of brand management : an international journal
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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Australasian marketing journal
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1
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
2
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
3
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
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