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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of air transport management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Brand equity"
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Brand image
17
Markenimage
17
Brand management
15
Markenführung
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11
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11
brand equity
9
Brand equity
8
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International journal of internet marketing and advertising : IJIMA
Journal of air transport management
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent Business & Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
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Post-Print / HAL
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The service industries journal
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AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
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ECONIS (ZBW)
17
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
5
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
6
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
7
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
8
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
9
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
10
Market strategy development and innovation to strengthen consumer-based equity : the case of Brazilian airlines
Oliveira, Denise Santos de
;
Caetano, Mauro
- In:
Journal of air transport management
75
(
2019
),
pp. 103-110
Persistent link: https://www.econbiz.de/10012112372
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