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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bang Nguyen Viet"
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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