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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Srivastava, Rajesh"
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Measuring business excellence : the journal of organizational performance management
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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