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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand image
11
Markenimage
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brand equity
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Internet marketing
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Brand equity
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Markentreue
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brand image
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Amlus, Mohammad Harith
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Heidari, Setareh
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Joseph, Joshy
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Muhammad Shahar Jusoh
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Nargesi, Somaye
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
12
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
International journal of hospitality management
5
The journal of product & brand management
5
Cogent business & management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of strategic marketing
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The journal of brand management : an international journal
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African journal of business and economic research : AJBER
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Asian Academy of Management journal : AAMJ
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Economic research
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European research studies
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Global business review
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IIMB management review
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International journal of business excellence : IJBEX
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International journal of market research
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Journal of business ethics : JOBE
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service research
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Marketing i menedžment innovacij : m&mi
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Marketing intelligence & planning
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Metamorphosis : a journal of management research
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The journal of business & industrial marketing
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The journal of services marketing
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Vision : the journal of business perspective
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Academia : revista Latinoamericana de administración
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Administrative Sciences : open access journal
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Amfiteatru economic : an economic and business research periodical
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Athens journal of business & economics : AJBE
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Australasian marketing journal
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Benchmarking : an international journal
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
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