//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Brand image
11
Markenimage
11
Brand management
10
Markenführung
10
brand equity
9
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Brand
3
Markenartikel
3
Social Web
3
Social web
3
Advertising effects
2
Brand equity
2
Brand loyalty
2
Markentreue
2
Werbewirkung
2
brand image
2
brand loyalty
2
Advertising
1
Aktienmarkt
1
Bekleidung
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
1
Clothing
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer satisfaction
1
Dienstleistungsqualität
1
EU countries
1
EU-Staaten
1
Emerging economies
1
Film industry
1
Filmwirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Joseph, Joshy
1
Mathew, Shawn
1
Sivakumaran, Bharadhwaj
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
2
European Research on Management and Business Economics (ERMBE)
1
European research on management and business economics
1
Journal of air transport management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Proceedings of International Academic Conferences
1
Society and business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->