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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand loyalty"
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Brand loyalty
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brand equity
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
3
The journal of product & brand management
3
African journal of business and economic research : AJBER
2
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Benchmarking : an international journal
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Critical explorations
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Dutch journal of finance and management
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Economic Analysis
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Economics & finance notes
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IIMB management review
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International journal of business excellence : IJBEX
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing theory and practice : JMTP
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Marketing i menedžment innovacij : m&mi
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Rajagiri management journal
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South African journal of business management
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The journal of business & industrial marketing
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The marketing review
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World review of entrepreneurship, management and sustainable development
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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