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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand image
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brand equity
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
28
The journal of brand management : an international journal
15
Journal of retailing and consumer services
12
International journal of hospitality management
10
The journal of product & brand management
10
Cogent business & management
8
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of marketing
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International journal of consumer studies
5
Journal of air transport management
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AMS review : official publication of the Academy of Marketing Science
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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Marketing i menedžment innovacij : m&mi
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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Asian Academy of Management journal : AAMJ
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European research studies
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Gabler Edition Wissenschaft
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Global business review
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International journal of sports marketing & sponsorship
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Journal of Asian finance, economics and business : JAFEB
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Journal of business ethics : JOBE
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Journal of euromarketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of strategic marketing
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The marketing review
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Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
6
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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