//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Brand image
11
Markenimage
11
Brand management
10
Markenführung
10
brand equity
9
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Brand
3
Markenartikel
3
Social Web
3
Social web
3
Advertising effects
2
Brand equity
2
Brand loyalty
2
Markentreue
2
brand image
2
brand loyalty
2
Advertising
1
Aktienmarkt
1
Bekleidung
1
Brand attitude
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
1
Clothing
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer satisfaction
1
Dienstleistungsqualität
1
EU countries
1
EU-Staaten
1
Emerging economies
1
Film industry
1
Filmwirtschaft
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Heidari, Setareh
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Rahmani, Donya
1
Srivastava, Rajesh
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Betriebswirtschaftliche Studien
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handbook of research on integrating social media into strategic marketing
1
Human resource management
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of intelligent enterprise
1
International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Marken- und Produktmanagement
1
Marktorientierte Unternehmensführung
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Society and business review
1
SocioEconomic challenges : SEC
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Working paper series
1
Working paper series : WPS
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->