//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"González-Benito, Óscar"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Consumer behaviour
1
Experiment
1
Handelsmarke
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Store brand
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Fustinoni-Venturini, Mariana
1
González-Benito, Óscar
1
Martos-Partal, Mercedes
1
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
Marketing letters : a journal of research in marketing
3
Business research quarterly : BRQ
2
Business strategy and the environment
2
Journal of business economics and management
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Universia business review : revista trimestral de Dirección de Empresas
2
Decision support systems : DSS ; the international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic research
1
European journal of marketing : EJM
1
Información comercial española : ICE : revista de economía
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of knowledge management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The Cornell hospitality quarterly
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->