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~isPartOf:"International journal of production research"
~source:"econis"
~subject:"Werbung"
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Lu, Lihao
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International journal of production research
Applications of management science ; 16
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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