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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Search: "Customer relationship management"
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Brand management
Beziehungsmarketing
696
Relationship marketing
696
Consumer behaviour
380
Konsumentenverhalten
380
Customer satisfaction
150
Kundenzufriedenheit
150
Markenführung
144
Dienstleistungsqualität
109
Service quality
109
Brand image
107
Markenimage
107
Social Web
100
Social web
100
Customer integration
91
Kundenintegration
90
Lieferantenmanagement
82
Supplier relationship management
82
Brand
77
Markenartikel
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Internet marketing
72
Online-Marketing
72
Customer value
62
Kundenwert
62
Marketing management
54
Marketingmanagement
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Einzelhandel
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Retail trade
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Innovation
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Emotion
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Online retailing
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Online-Handel
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Beschwerdemanagement
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Complaint management
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B-to-B-Marketing
38
Business-to-business marketing
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Confidence
37
Loyalty
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144
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Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Zarantonello, Lia
3
Balaji, M. S.
2
Bazi, Saleh
2
Bose, Sunny
2
Calantone, Roger J.
2
Dev, Chekitan S.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Huang, Ming-Hui
2
Japutra, Arnold
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Mrad, Mona
2
Nguyen, Hang T.
2
Orth, Ulrich R.
2
Richard, Marie-Odile
2
Rose, Gregory
2
Sharifah Faridah Syed Alwi
2
Solerio, Chiara
2
Wang, Shuman
2
Abosag, Ibrahim
1
Agarwal, James
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Akrout, Houcine
1
Alatalo, Sari
1
Albert, Noe͏̈l
1
Alden, Dana
1
Ali, Faizan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
144
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1
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
5
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
6
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
7
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
8
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
9
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
10
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
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