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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Service-dominant logic
38
Service-Dominant Logic
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Betriebliche Wertschöpfung
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Value creation
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Customer integration
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Kundenintegration
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Value co-creation
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Marketing theory
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Marketingtheorie
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Beziehungsmarketing
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Ressourcenorientierter Ansatz
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Service dominant logic
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Lusch, Robert F.
2
Vargo, Stephen L.
2
Gustafsson, Anders
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Hsieh, Jung-Kuei
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Hsieh, Yi-Ching
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of the Academy of Marketing Science
9
The journal of services marketing
5
Marketing theory
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of quality and service sciences
3
Managing consumer services : factory or theater?
3
Public management review
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The service industries journal
3
International journal of contemporary hospitality management
2
Journal of service management
2
Tourism management : research, policies, practice
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Electronic commerce research
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Global perspectives on service science: Japan
1
Handbook of developments in consumer behaviour
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of electronic business
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of services and operations management
1
Inventi impact: service sector
1
Journal of business venturing
1
Journal of business-to-business marketing
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management analytics
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Journal of marketing management : MM
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Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
2
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
3
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
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