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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Calantone, Roger J."
~person:"Sesé, F. Javier"
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Beziehungsmarketing
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Bank
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Calantone, Roger J.
Sesé, F. Javier
Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Wieringa, Jaap E.
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Barrot, Christian
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Alavi, Sascha
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of service research : JSR
4
Journal of business research : JBR
3
Journal of retailing
3
Journal of service research
2
Journal of the Academy of Marketing Science
2
Business research quarterly : BRQ
1
Customer engagement marketing
1
Documento de trabajo / Fundación de las Cajas de Ahorros
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European management review : the journal of the European Academy of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing channels : ... distribution systems, strategy, and management
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Service business
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The service industries journal
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Universia business review : UBR
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1
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
2
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
3
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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