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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Heiman, Amir"
~person:"Sattler, Henrik"
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Heiman, Amir
Sattler, Henrik
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Conjoint measurement : methods and applications
3
Journal of business economics : JBE
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
American journal of agricultural economics
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Brand management ; Vol. 3
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Conjoint measurement : methods and applications ; with 91 tables
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Environment and development economics
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Essays on the effects of brand names and prices on consumer behavior
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Innovation und Absatz
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Journal of business research : JBR
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Journal of econometrics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of marketing research : JMR
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Journal of retailing
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
2
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
3
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik
;
Völckner, Franziska
;
Riediger, Claudia
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 319-328
Persistent link: https://www.econbiz.de/10008810615
Saved in:
4
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
5
The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir
;
Lowengart, Oded
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
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