//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Werbewirkung
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Germany
Advertising effects
51
Werbewirkung
51
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
28
Werbung
26
Internet marketing
18
Online-Marketing
18
Brand image
14
Markenimage
14
Markenführung
13
Brand
7
Markenartikel
7
Celebrity endorsement
5
Celebrity-Werbung
5
Distribution channel
4
Fernsehwerbung
4
Online advertising
4
Psychology of advertising
4
Television advertising
4
Vertriebsweg
4
Werbepsychologie
4
Emotion
3
Film
3
Film industry
3
Filmwirtschaft
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Search engine
3
Social Web
3
Social web
3
Suchmaschine
3
USA
3
United States
3
Advertising effectiveness
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Pauwels, Koen
2
Aksehirli, Zeynep
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Bowman, Douglas
1
Burmester, Alexa B.
1
Clement, Michel
1
Dekimpe, Marnik G.
1
Edeling, Alexander
1
Erfgen, Carsten
1
Ewijk, Bernadette J. van
1
Geuens, Maggie
1
Gijsbrechts, Els
1
González, Jorge
1
Guitart, Ivan A.
1
Herrmann, Jean-Luc
1
Himme, Alexander
1
Huber, Joel
1
Kacha, Mathieu
1
Ko, Eunhee Emily
1
Kronrod, Ann
1
Kubat, Umut
1
Lackman, Andrew
1
Mathys, Juliane
1
Pelsmacker, Patrick de
1
Pham, Michel T.
1
Sattler, Henrik
1
Srinivasan, Shuba
1
Stremersch, Stefan
1
Stubbe, Astrid
1
Stäbler, Samuel
1
Swaminathan, Vanitha
1
Valenti, Albert
1
Vanhuele, Marc
1
Yildirim, Gokhan
1
Zamudio, César
1
Zenker, Sebastian
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
40
Journal of marketing communications
39
SpringerLink / Bücher
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of promotion management : JPM
27
Psychology & marketing
25
The journal of brand management : an international journal
25
Journal of advertising research
21
Marketing : ZFP ; journal of research and management
20
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
15
Springer eBook Collection / Business and Economics
13
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
12
Marketing letters : a journal of research in marketing
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
10
European journal of marketing : EJM
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of current issues and research in advertising
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Research
7
Berichte aus der Betriebswirtschaft
6
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
5
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
6
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
7
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
8
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
9
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
10
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->