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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Durable goods"
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Cannibalization vs. competition : an empirical study of the impact of product durability on automobile demand
Jayarajan, Dinakar
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 641-660
Persistent link: https://www.econbiz.de/10011956606
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