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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Electronic Commerce"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Electronic Commerce
Markenimage
Beziehungsmarketing
72
Relationship marketing
72
Consumer behaviour
42
Konsumentenverhalten
42
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
12
Markenführung
12
Customer value
9
Kundenbindungsprogramm
9
Kundenwert
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Loyalty program
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Customer integration
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Distribution channel
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Einzelhandel
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Kundenintegration
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Retail trade
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Vertriebsweg
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Brand
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Brand image
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Internet marketing
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Markenartikel
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Online-Marketing
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Dienstleistungsqualität
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E-commerce
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Service quality
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B-to-B-Marketing
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Business-to-business marketing
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Customer relationship management
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Online retailing
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Online-Handel
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Nguyen, Hang T.
2
Anderl, Eva
1
Aroean, Lukman
1
Becker, Ingo Frank
1
Calantone, Roger J.
1
Dhaoui, Chedia
1
Eelen, Jiska
1
Feng, Hui
1
Goić, Marcel
1
Golossenko, Artyom
1
Huang, Li
1
Hudson, Simon
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Konuş, Umut
1
Kumar, V.
1
Kushwaha, Tarun
1
Laer, Tom van
1
Madden, Thomas Justin
1
Maier, Erik
1
Neslin, Scott A.
1
Pillai, Kishore Gopalakrishna
1
Ramani, Girish
1
Roth, Martin S.
1
Ruyter, Ko de
1
Saboo, Alok R.
1
Schumann, Jan Hendrik
1
Shankar, Venkatesh
1
Verhoef, Peter C.
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Verlegh, Peeter
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Wangenheim, Florian von
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Webster, Cynthia M.
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Wieringa, Jaap E.
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Zhang, Yufei
1
Özturan, Peren
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
126
Journal of retailing and consumer services
110
The journal of product & brand management
78
The journal of brand management : an international journal
65
International journal of electronic customer relationship management : IJECRM
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Asia Pacific journal of marketing and logistics
39
International journal of hospitality management
38
International journal of internet marketing and advertising : IJIMA
33
Cogent business & management
31
Psychology & marketing
28
Journal of travel and tourism marketing
27
SpringerLink / Bücher
24
Journal of strategic marketing
23
International journal of business information systems : IJBIS
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Marketing intelligence & planning
22
Journal of internet commerce
21
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
The journal of business & industrial marketing
20
European journal of marketing : EJM
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
Tourism management : research, policies, practice
19
Journal of electronic commerce research : JECR
17
Journal of hospitality marketing & management
17
Journal of the Academy of Marketing Science
17
The service industries journal
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of promotion management : innovations in planning and applied research
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of retailing
16
Electronic commerce research
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of marketing
15
International journal of electronic commerce : IJEC
14
Journal of marketing management : MM
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
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ECONIS (ZBW)
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
4
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
9
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
10
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
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