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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Einzelhandel
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Retail trade
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Swoboda, Bernhard
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Haelsig, Frank
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Sinning, Carolina
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International journal of retail & distribution management
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
2
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
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