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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
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Search: "Customer relationship management"
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Beziehungsmarketing
263
Relationship marketing
263
Consumer behaviour
143
Konsumentenverhalten
143
Customer satisfaction
70
Kundenzufriedenheit
70
Dienstleistungsqualität
59
Service quality
59
Einzelhandel
40
Retail trade
40
Internet marketing
38
Online-Marketing
38
Social Web
33
Social web
33
Online retailing
29
Online-Handel
29
Customer integration
28
Kundenintegration
28
Customer value
27
Kundenwert
27
Brand management
26
Markenführung
26
Dienstleistungssektor
23
Service industry
23
USA
23
United States
23
Confidence
20
Customer service
20
Kundenservice
20
Vertrauen
20
Brand image
18
Markenimage
18
E-commerce
17
Electronic Commerce
17
Beschwerdemanagement
16
Complaint management
16
Distribution channel
15
Vertriebsweg
15
Marketing management
14
Marketingmanagement
14
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Undetermined
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261
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2
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263
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263
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2
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English
263
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Verhoef, Peter C.
10
Brodie, Roderick J.
5
Eisingerich, Andreas B
5
Hollebeek, Linda D.
5
Malthouse, Edward C.
5
Sesé, F. Javier
5
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Krafft, Manfred
4
Polo-Redondo, Yolanda
4
Wangenheim, Florian von
4
Aksoy, Lerzan
3
Auh, Seigyoung
3
Bijmolt, Tammo H. A.
3
Doorn, Jenny van
3
Gensler, Sonja
3
Kumar, V.
3
Lemon, Katherine N.
3
Libai, Barak
3
Parasuraman, A.
3
Pfeifer, Phillip E.
3
Rafaeli, Anat
3
Reinartz, Werner J.
3
Rosenbaum, Mark S.
3
Ruyter, Ko de
3
Shankar, Venkatesh
3
Skiera, Bernd
3
Walsh, Gianfranco
3
Wieseke, Jan
3
Wiesel, Thorsten
3
Babakus, Emin
2
Bacile, Todd J.
2
Bell, Simon J.
2
Benoit, Sabine
2
Bolton, Ruth
2
Buoye, Alexander
2
Chan, Kimmy Wa
2
Danaher, Peter J.
2
Dong, Beibei
2
Eelen, Jiska
2
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Published in...
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International journal of retail & distribution management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
67
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ECONIS (ZBW)
263
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1
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263
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
8
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
9
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
10
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
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