//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing research"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product design"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Product design
14
Produktgestaltung
14
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
6
Markenführung
6
Markenimage
4
product design
4
Bekleidungsindustrie
3
Brand
3
Clothing industry
3
Fashion
3
Markenartikel
3
Mode
3
Aesthetics
2
Design constraints
2
Experiment
2
Fashion store
2
Ladengestaltung
2
Luxury goods
2
Luxusgüter
2
Packaging
2
Perception
2
Retail design
2
Store design
2
Verpackung
2
Wahrnehmung
2
aesthetics
2
brand equity
2
branding
2
logo design
2
Ästhetik
2
Automotive industry
1
Backroom design
1
Befragung
1
Beziehungsmarketing
1
Brand preference
1
Business model
1
Colour
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Luffarelli, Jonathan
2
Heerde, Harald J. van
1
Heitmann, Mark
1
Landwehr, Jan Rüdiger
1
Mahmood, Ammara
1
Mukesh, Mudra
1
Schreiner, Thomas F.
1
Stamatogiannakis, Antonios
1
Wang, Edward S. T.
1
Yang, Haiyang
1
more ...
less ...
Published in...
All
International journal of retail & distribution management
Journal of marketing research
Psychology & marketing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of retailing
3
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Trademarks, brands, and competitiveness
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in International Marketing Ser.
1
Advances in international marketing
1
Agricultural and resource economics review : ARER
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Beiträge zum Produkt-Marketing
1
Business horizons
1
Columbia Business School Research Paper
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Emerald insight
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook on brand and experience management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of services and operations management
1
International studies of management and organization
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business market management : JBM
1
Journal of business venturing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
Let the logo do the talking : the influence of logo descriptiveness on brand equity
Luffarelli, Jonathan
;
Mukesh, Mudra
;
Mahmood, Ammara
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 862-878
Persistent link: https://www.econbiz.de/10012177663
Saved in:
3
The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan
;
Stamatogiannakis, Antonios
;
Yang, …
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
Saved in:
4
The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T.
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->