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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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Brand image
Product design
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Produktgestaltung
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Consumer behaviour
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Markenimage
8
Brand management
6
Markenführung
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Perception
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Herrmann, Andreas
2
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Kim, Soojin
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Landwehr, Jan R.
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Lieven, Theo
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Spann, Martin
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International journal of retail & distribution management
Psychology & marketing
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research
3
Journal of retailing
3
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Trademarks, brands, and competitiveness
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in International Marketing Ser.
1
Advances in international marketing
1
Agricultural and resource economics review : ARER
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Beiträge zum Produkt-Marketing
1
Business horizons
1
Columbia Business School Research Paper
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Emerald insight
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Handbook on brand and experience management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of management practice : IJMP
1
International journal of services and operations management
1
International studies of management and organization
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business market management : JBM
1
Journal of business venturing
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
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ECONIS (ZBW)
8
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
3
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
4
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
5
Brand identification by product design : the impact of evaluation mode and familiarity
Herm, Steffen
;
Möller, Jana
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10010465123
Saved in:
6
The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T.
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
Saved in:
7
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
8
Design for synergy with brand or price information
Chitturi, Ravindra
;
Chitturi, Pallavi
;
Raghavarao, Damaraju
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
Saved in:
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