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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
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Brand attitude
Brand management
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Consumer behaviour
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Brand
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Cui, Geng
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Lai, Lei
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International journal of retail and distribution management
The journal of consumer marketing
Journal of business research : JBR
19
The journal of product & brand management
12
Asia Pacific journal of marketing and logistics
8
Marketing intelligence & planning
4
International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
3
The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
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Journal of air transport management
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Management research review
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
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Arts marketing : an international journal ; AM
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Asia marketing journal
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Australian journal of management
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Ethics, social responsibility and sustainability in marketing
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European research on management and business economics
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International journal of public sector management
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International journal of retail & distribution management
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of communication management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic interaction and coordination
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Journal of fashion marketing and management
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
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Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand
Malhotra, Gunjan
;
Dandotiya, Gunjan
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1719-1736
Persistent link: https://www.econbiz.de/10014484179
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2
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
3
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
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