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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
529
Konsumentenverhalten
528
Brand management
303
Markenführung
303
Brand image
259
Markenimage
259
Brand
188
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Guzman, Francisco
5
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International journal of retail and distribution management
The journal of product & brand management
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Journal of hospitality marketing & management
72
Cogent business & management
71
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
139
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Creating memorable shopping experiences to meet phygital customers' needs : evidence from sporting goods stores
Bonfanti, Angelo
;
Vigolo, Vania
;
Vannucci, Virginia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 81-100
Persistent link: https://www.econbiz.de/10014484188
Saved in:
4
Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng
;
Pwaka, Oliver
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Customer expectations of unattended grocery delivery services : mapping forms and determinants
Olsson, John
;
Osman, Mary Catherine
;
Hellström, Daniel
; …
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013552634
Saved in:
7
Service quality and store design in retail competitiveness
Faria, Sílvia
;
Carvalho, João M. S.
;
Vale, Vera Teixeira
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 184-199
Persistent link: https://www.econbiz.de/10013552654
Saved in:
8
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
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9
Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? : a three-country investigation
Diallo, Mbaye Fall
;
Lambey, Christine
;
Hasanzade, Vuesal
; …
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014484196
Saved in:
10
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
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