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~isPartOf:"International journal of services and operations management"
~subject:"Brand image"
~subject:"Consumer behaviour"
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International journal of services and operations management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh
;
Sheikhi, Sara
- In:
International journal of services and operations management
6
(
2010
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003942670
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