//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Niche market"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Niche marketing strategy
8
Nischenstrategie
8
Sportmarketing
6
Sports marketing
6
Sport
5
Sports
5
Consumer behaviour
3
Konsumentenverhalten
3
Sponsoring
3
Sponsorship
3
Advertising effects
2
Brand management
2
Markenführung
2
Professional sports
2
Profisport
2
Sport policy
2
Sportpolitik
2
Target group
2
Werbewirkung
2
Zielgruppe
2
group identity
2
long tail
2
niche sports
2
sports brands
2
subculture of consumption
2
Commercial television
1
DVD sales and rental
1
Distribution channel
1
Film industry
1
Film promotion
1
Filmmarketing
1
Filmwirtschaft
1
Incomplete information
1
Information goods
1
Information services
1
Informationsdienstleistung
1
Kino
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Greenhalgh, Greg
2
Hyde, Kenneth
2
Schwarzenberger, Veronika
2
Animesh, Animesh
1
Cooper, Coyte G.
1
Greemwell, T Christopher
1
Greenhalgh, Greg P.
1
Greenwell, T. Christopher
1
Kumar, Anuj
1
Martin, Tiesha
1
Oh, Hyelim
1
Pinsonneault, Alain
1
Smith, Allison
1
Smith, Michael D.
1
Telang, Rahul
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Management information systems : mis quarterly
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
3
International journal of sport management and marketing : IJSMM
3
Journal of evolutionary economics : JEE
3
Journal of food products marketing
3
Tourism planning & development
3
CESPRI working papers
2
Forschungspapiere
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
2
Schriften zur Unternehmensentwicklung
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
3
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
4
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
5
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
6
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
7
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
8
The motivational preferences of consumers attending multiple NCAA wrestling events
Cooper, Coyte G.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10009231839
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->