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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Technology analysis & strategic management"
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Search: subject_exact:"Niche market"
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Niche marketing strategy
16
Nischenstrategie
16
Strategic management
6
Strategisches Management
6
Innovation
5
Technologiepolitik
5
Technology policy
5
Consumer behaviour
3
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Geels, Frank W.
2
Hyde, Kenneth
2
Raven, Rob P. J. M.
2
Schwarzenberger, Veronika
2
Verbong, Geert
2
Witkamp, Marten J.
2
Animesh, Animesh
1
Arghandeh Jouneghani, P.
1
Bakker, Sjoerd
1
Caniëls, Marjolein
1
Coles, Anne-Marie
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Engels, Remko
1
Greemwell, T Christopher
1
Greenhalgh, Greg P.
1
Hertogh, M.J.C.M.
1
Jonkers, H.M.
1
Kemp, René
1
Kumar, Anuj
1
Lente, Harro van
1
Longhurst, Noel
1
Martínez-Torres, María del Rocío
1
Oh, Hyelim
1
Olmedilla, M.
1
Pel, Bonno
1
Pinsonneault, Alain
1
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Raven, Rob
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Romijn, Henny
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Royakkers, Lambèr M. M.
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Schraven, D.F.J.
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1
Seyfang, Gill
1
Smith, Michael D.
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International journal of sports marketing & sponsorship
Management information systems : mis quarterly
Technology analysis & strategic management
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
3
International journal of sport management and marketing : IJSMM
3
Journal of evolutionary economics : JEE
3
Journal of food products marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
3
CESPRI working papers
2
Forschungspapiere
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
2
Schriften zur Unternehmensentwicklung
2
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ECONIS (ZBW)
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1
Design to market thinking : exploring the merits of strategic niche management in design thinking
Schraven, D.F.J.
;
Arghandeh Jouneghani, P.
;
Jonkers, H.M.
; …
- In:
Technology analysis & strategic management
35
(
2023
)
6
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014301997
Saved in:
2
Between innovation and restoration : towards a critical-historicizing understanding of social innovation niches
Pel, Bonno
;
Kemp, René
- In:
Technology analysis & strategic management
32
(
2020
)
10
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10012315012
Saved in:
3
Is small really beautiful? : a review of the concept of niches in innovation
Coles, Anne-Marie
;
Piterou, Athena
;
Sentic, Anton
- In:
Technology analysis & strategic management
30
(
2018
)
8
,
pp. 895-908
Persistent link: https://www.econbiz.de/10011911813
Saved in:
4
What influences the diffusion of grassroots innovations for sustainability? : Investigating community currency niches
Seyfang, Gill
;
Longhurst, Noel
- In:
Technology analysis & strategic management
28
(
2016
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011411904
Saved in:
5
Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Olmedilla, M.
;
Martínez-Torres, María del Rocío
; …
- In:
Technology analysis & strategic management
28
(
2016
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011578579
Saved in:
6
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
7
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
8
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
9
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
10
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
1
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