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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Tourism planning & development"
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Niche marketing strategy
8
Nischenstrategie
8
Brand management
3
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Sport
3
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3
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3
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niche sports
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Hyde, Kenneth
2
Schwarzenberger, Veronika
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Greemwell, T Christopher
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International journal of sports marketing & sponsorship
Management information systems : mis quarterly
Tourism planning & development
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
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International journal of sport management and marketing : IJSMM
3
Journal of evolutionary economics : JEE
3
Journal of food products marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
CESPRI working papers
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Forschungspapiere
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of technology, policy and management : IJTPM
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Journal of business research : JBR
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
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Schriften zur Unternehmensentwicklung
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1
Niche tourism in small peripheral towns : the case of Jewish Heritage in Belmonte, Portugal
Dinis, Anabela
;
Krakover, Shaul
- In:
Tourism planning & development
13
(
2016
)
3
,
pp. 310-332
Persistent link: https://www.econbiz.de/10011637078
Saved in:
2
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
3
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
4
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
5
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
6
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
7
Opportunities and challenges in the development of micro-brewing and beer tourism : a preliminay study from Alabama
Alonso, Abel Duarte
- In:
Tourism planning & development
8
(
2011
)
4
,
pp. 415-431
Persistent link: https://www.econbiz.de/10009407594
Saved in:
8
The invention of a Danish well-being tourism region : strategy, substance, structure, and symbolic action
Hjalager, Anne-Mette
- In:
Tourism planning & development
8
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009238203
Saved in:
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