//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Mobilkommunikation"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Computing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Mobilkommunikation
Online retailing
Mobile Anwendung
4
Mobile application
4
Consumer behaviour
3
Innovation adoption
3
Innovationsakzeptanz
3
Konsumentenverhalten
3
Mobile Business
3
Mobile business
3
Mobile communications
3
Advertising
2
Mobile phone
2
Mobiltelefon
2
Werbung
2
perceived ease of use
2
perceived usefulness
2
Advertising effects
1
Data protection
1
Datenschutz
1
Electronic money
1
Elektronisches Geld
1
Internet marketing
1
LBM
1
Mobile Marketing
1
Mobile marketing
1
Online-Marketing
1
PEU
1
Perception
1
Räumliche Verteilung
1
Spatial distribution
1
Wahrnehmung
1
Werbewirkung
1
acceptance of mobile advertising
1
advertising
1
apps
1
continuous intention to use
1
geofencing
1
location-based marketing
1
marketing
1
mediated moderation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Garcia, Manuel B.
1
Gupta, Priyanka
1
Parsad, Chandan
1
Ponce, Soledad
1
Prashar, Sanjeev
1
Ugalde, Cecilia
1
Vijay, T. Sai
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
Journal of business research : JBR
15
Journal of retailing and consumer services
15
International journal of networking and virtual organisations : IJNVO
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Information systems research : ISR
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
7
Journal of hospitality marketing & management
7
Handbook of research in mobile business : technical, methodological, and social perspectives
5
International journal of consumer studies
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of information technology and management : IJITM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Electronic commerce research
4
Information economics and policy : IEP
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of marketing
4
4OR : a quarterly journal of operations research
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
Göttinger Schriften zur Internetforschung
3
Information systems and e-business management : ISeB
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
International journal of services, economics and management
3
Journal of education for business
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management
3
Journal of strategic marketing
3
MIS quarterly
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
The international journal of bank marketing : IJBM
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
2
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Saved in:
3
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->