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~language:"eng"
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Search: "Kulturelle Identität"
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Cultural identity
40
Kulturelle Identität
40
Consumer behaviour
22
Konsumentenverhalten
22
International marketing
18
Internationales Marketing
18
Cross-cultural management
13
Interkulturelles Management
13
Culture
10
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9
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6
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Unternehmenskultur
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Cross-cultural studies
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Customer satisfaction
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Emerging economies
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Hofstede
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International market entry
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Internationaler Markteintritt
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Cleveland, Mark
2
Laroche, Michel
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Mooij, Marieke K. de
2
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Walsh, Gianfranco
2
Ahammad, Mohammad F.
1
Ampuero-Canellas, Olga
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1
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1
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1
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1
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1
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1
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1
Cho, Young Ik
1
Craig, C. S.
1
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1
D'Alessandro, Steven
1
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Dimitrova, Boryana V.
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Du, Min
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Duque, Lola C.
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1
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International marketing review
Journal of business ethics : JOBE
239
Journal of business research : JBR
216
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
107
The international journal of human resource management
95
SpringerLink / Bücher
82
Harvard business review : HBR
77
Discussion paper series / IZA
66
International business review : the official journal of the European International Business Academy
63
Journal of organizational change management
59
The handbook of organizational culture and climate
59
Human relations
58
International journal of hospitality management
58
Journal of international consumer marketing
57
International journal of cross cultural management : CCM
54
Journal of world business : JWB
53
Corporate communications : an international journal
52
Springer eBook Collection
52
European journal of international management : EJIM
51
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Management international review : mir ; journal of international business
51
Business horizons
50
Journal of management inquiry
48
The journal of brand management : an international journal
48
NBER working paper series
46
Cogent business & management
45
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of international marketing
42
Journal of knowledge management
42
Academy of Management journal : AMJ
41
Discussion paper / Centre for Economic Policy Research
41
Cross cultural management : an international journal
40
International journal of organizational analysis
40
Working paper / National Bureau of Economic Research, Inc.
40
The journal of management development
39
Leadership & organization development journal
38
IZA Discussion Paper
37
Scandinavian journal of management
37
Journal of East European management studies : JEEMS
36
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ECONIS (ZBW)
43
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1
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
2
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
3
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
4
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
5
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
6
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
9
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
10
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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